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Just been reading about measuring effectiveness online, which led me to this guys blog post
His opening line pretty much sums up his argument: “This is the idea that if agencies could agree on a single way of measuring “effectivness”, irrespective of whether the ad is online or offline, the industry would get back to normal.”
He [...]
Filed under: Uncategorized | Tagged: Accountability, Advertising, Creativity, Digital, effectiveness, Measurement, Media, online | 2 Comments »
No more free beer in the fridge?
Office party cancelled?
Not expecting a bonus?
Download this exceptional motivational poster! No frills. Of course.
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We live in exponential times…
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- ‘Chinese Whispers’ – Exploring the symbolic and tacit devices drawn upon by people in advertising agencies to communicate creativity both internally (eg cross-functionally, between different social/cultural worlds within the agency) and externally (eg to the client, to other agencies)
Internal and external representation of creativity: communicating an understanding of ‘what is actually going on here’, [...]
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Note: This really is first draft stuff. It’s just a bunch of notes.
So, the title of the thesis as it stands now is something like “Exploring Creative Processes in the [Digital?] Advertising Agency – Client Relationship: Insights from an Ethnographic Perspective”, but this changes most days, normally several times before breakfast (Or as Tony Jordan [...]
Filed under: Uncategorized | Tagged: Advertising, Creativity, Digital, Ethnography | Leave a Comment »
OK, so just to give you the general idea: My name is Joe, and I’m currently in the 2nd year of my PhD at Lancaster University, UK, studying creative processes and how they are managed in the advertising agency – client relationship (eg A B2B context). Whether its design, strategy, an idea, a communication I [...]
Filed under: Uncategorized | Tagged: Advertising, Creativity, Digital, Ethnography | Leave a Comment »
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