OK, so just to give you the general idea: My name is Joe, and I’m currently in the 2nd year of my PhD at Lancaster University, UK, studying creative processes and how they are managed in the advertising agency – client relationship (eg A B2B context). Whether its design, strategy, an idea, a communication I try to look at how these creative processes actually take place, using an ethnographic methodology (eg participant-observation in ad agencies, clients etc). My recent focus has been on digital ad agencies (eg digital creative agencies – think agency.com, glue, AKQA etc).
The general idea for this wordpress is going to be for me to start getting my thoughts and ideas for my thesis write up etc written down somewhere they can live and breathe and perhaps receive some feedback, or something, hopefully.
This is also my first blog, I’ve started bout 9 previously under various guises but never really knew what to talk about other than the normal general tat that seems to litter the web in a <a href=”http://scampblog.blogspot.com/2008/10/digital-ghost-towns.html”ghost town of dead blogs, microsites etc…
So, yes. If my thesis or anything I write is of interest or anything to you, please get in touch or leave a comment (I guess you can do that?)
Cheers
J
Filed under: Uncategorized | Tagged: Advertising, Creativity, Digital, Ethnography
