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Inter/Intra-Organisational Network Paradoxes #1
Posted on January 31, 2009 by joeadamfry
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Managing the Creative Process: Boundaries, Ownership and Expectations
Posted on January 27, 2009 by joeadamfry
This is a paper I’m writing at the moment. Was looking for any thoughts.
Specifically it looks at managing the Creative Process with regard to Boundaries, Ownership and Expectations. That is, ‘boundaries’ between individuals / disciplines / strategies / organisations / cultures, and the ‘boundary objects’ linking them; ‘ownership’ as in how vested individuals or organisations [...]
Filed under: Uncategorized | Tagged: Ad, Advertising, Agency, Boundaries, Client, Creative, Creativity, Expectations, Management, Marketing, Organisation, Ownership, Process | 2 Comments »
Digital Brand Activity Measurement Revisited: Abstract from Google/WPP Research Proposal
Posted on January 26, 2009 by joeadamfry
This is the abstract from our Google / WPP research proposal regarding measuring brand activity online. I blogged a draft of this earlier, but this is maybe a clearer picture of what we were looking at doing.
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Universal Digital Currency: Towards a deeper elaboration and more effective measurement of brand engagement online.
(Joe Fry / Professor Chris [...]
Filed under: Uncategorized | Tagged: Advertising, Brand Activity, Brand Online, Creativity, Digital, effectiveness, Measurement, online | 6 Comments »
More Cadbury’s Bollocks might raise an eyebrow or two: I don’t like it
Posted on January 26, 2009 by joeadamfry
Yes, it’s funny and weird and quirky and different and gets people talking and you can love it or hate it and whatever. I don’t think that I get to say anything, without being branded a hypocrite though, seeing as I’m blogging about it. It’s just that I think I want [...]
Filed under: Blogging, Digital Advertising Creativity | Tagged: Ad, Advertising, Cadbury, Creativity, Eyebrows, Fallon, New Cadbury Ad | Leave a Comment »
Steve Unveils New MacBook Wheel!
Posted on January 14, 2009 by joeadamfry
Great stuff, thanks @RWT711
Filed under: Blogging | Tagged: Advertising, Apple, Mac, MacBook Wheel, Parody, Steve Jobs, Video, Wheel | 3 Comments »
Blogging.
Posted on January 11, 2009 by joeadamfry
If you read blogs, and think that you’re getting everyday man’s opinion on stuff, like I do, don’t you think it should be considered that these people that blog actually have the audacity to blog in the first place?
Filed under: Blogging | Tagged: Audacity, Blog, Blogger, Blogging, Blogs, Cunts, Debate, Digital, online, Opinion, People, Writing | 11 Comments »
Roadkill Flavour anyone?
Posted on January 10, 2009 by joeadamfry
Walkers have announced the winners of their ‘Do us a flavour, win a packet’ campaign, and you can now vote on which flavour you think is the best. Surprisingly, my suggestion of ‘Roadkill’ flavour is not shortlisted, although I love the idea of special editions specified by their location (eg ‘Possibly a Fox, Just off [...]
Filed under: Uncategorized | Tagged: Advertising, Campaign, Crisps, Flavours, Marketing, Walkers | Leave a Comment »
