Promoters of the film ‘The Wackness‘, Revolver Entertainment are actually giving away the opportunity to win a bag of weed with the first 1000 copies of the DVD, a la Willy Wonka and his golden tickets. Ananova announce ‘The finder of the golden ticket wins a weekend for two in Amsterdam where they will collect a gram of high-grade skunk, courtesy of Revolver.’
The film is pretty good, the IMDB synopsis says: “It’s the summer of 1994, and the streets of New York are pulsing with hip-hop. Set against this backdrop, a lonely teenager named Luke Shapiro (Josh Peck) spends his last summer before university selling marijuana throughout New York City, trading it with his unorthodox psychotherapist (Ben Kingsley) for treatment, while having a crush on his stepdaughter”.
But moreover, it’s a bloody marvelous prize, and a bloody great piece of WOM generating marketing.
Hook? Give people drugs to buy your stuff.
[via JPL]
Filed under: Digital Advertising Creativity | Tagged: Creativity, Drugs, giveaway, marijuana, Marketing, the wackness, weed, WOM
