San Serriffe

On April Fool’s day, 1977, Geoffrey Taylor and Philip Davies, ‘Special Reports’ writers at The Guardian, featured a 7-page supplement on ‘San Serriffe’, an archipelago in the Indian Ocean comprising two large islands, shaped like a semi-colon, surrounded by a smaller series of islands.

The two large islands, ‘Caissa Superiore’ and ‘Caissa Inferiore’ (Upper Caisse and [...]

@joeadamfry Officially featured on Bill Bailey’s Blog!

Yea, that right, my philosophical musings were featured in Bill Bailey’s Top 25 140 character essay challenge on the topic “Why we are the way we are”.
Read my entry, along with the other 24 (in alphabetical; not brilliance order, I hasten to add) on Bill Bailey’s Blog here
And then read the post below about Product [...]

Chris Hackley on UK TV Product Placement

Chris Hackley, Professor of Marketing at Royal Holloway, recently asked me to feature his article on UK TV Product Placement on joeadamfry.com. I’d just finished eating a delicious DOMINO’S PIZZA and a refreshing can of COCA-COLA, and had some spare time (checking on my CASIO watch) before using my iPHONE to check my EBAY to [...]

iPhorest branches out to make first truly ‘living’ app

iPhorest, now available on the App store, means that users can now ‘activate a seedling both virtually and physically’ by downloading the app, growing a tree on their phone, and also as a result have the company behind the app, iPhactory, in conjunction with The Conservation Fund, plant a tree in real life and subsequently [...]

Agencies, New Business, Opportunities and Blogging

Michael Gass over at Fuel Lines recently posted an article discussing the use of agency blogs as first point of call for new business development.
“Your blog is one of the most important agency new business tools you will find. It is becoming the gateway portal for an ad agency’s prospective clients. Your website is becoming [...]

Cultural Boundaries.

I had a fun conversation just now with Moe, an Iranian guy who shares my office. He’s Islamic, and had to ask me to borrow my water bottle.
Moe: [In Borat-style english) Hey, can I borrow your water bottle?
Joe: What for?
M: Its complicated
J: Then no, I need it
M: OK I need for to wash my ass [...]

Gig

New Microsoft Bob McKnight Ads: Good? Not as good as Meeting a Walrus.

Now I’m far from a fan of Microsoft, but their new ad featuring Quiksilver CEO Bob McKnight is actually really good. It deals with the issues surrounding the recession in an innovative way, and the tsunami metaphor works nicely.

I like the resolve too, with the emphasis being on a ‘co-opetitive’ future [...]