Comments on: Chris Hackley on UK TV Product Placement

By: Corey Horta

Corey Horta — Fri, 06 Nov 2009 09:11:02 +0000

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By: matt

matt — Thu, 26 Mar 2009 22:48:21 +0000

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By: joeadamfry

joeadamfry — Thu, 26 Mar 2009 16:00:54 +0000

Chris Hackley Comment via Gmail:

Nice work. I’ll look into that twitter thing.

Laughed out loud at the bottom washing sketch

You might be interested in this link, its called clickthrough – video content viewed on mobiles or laptops/pcs can be adapted so that placements can be instantly bought by clicking on them. The technology’s been around a few years but now more people are viewing content on PC/Mobile its more commercially viable. This is a successful initiative with The Script pop videos
http://www.clikthrough.com/theater/video/1

By: joeadamfry

joeadamfry — Thu, 26 Mar 2009 15:53:36 +0000

James Dodd Comment via Facebook:

Yo Joe mate

Dunno where you want that article comment left as its not yours but just to say I read it its good

He defo should of mentioned the sky plus and online era tho where by we can fast forward adverts in a large majority of cases or they don’t feature as heavily in light of this PP may potentially become the only source of TV advertising

I dunno just something to think about

James