Just been reading about measuring effectiveness online, which led me to this guys blog post
His opening line pretty much sums up his argument: “This is the idea that if agencies could agree on a single way of measuring “effectivness”, irrespective of whether the ad is online or offline, the industry would get back to normal.”
He [...]
Filed under: Uncategorized | Tagged: Accountability, Advertising, Creativity, Digital, effectiveness, Measurement, Media, online | 2 Comments »
